SyFlex in “Assassin’s Creed: Brotherhood” E3 trailer

Ubisoft has released at E3 2010 a visually stuning trailer for their upcoming title “Assassin’s Creed: Brotherhood”.
The movie was produced by Digic Pictures.
They used Syflex pretty much everywhere where there’s any kind of simulation: clothes, hair, accessories on characters, stuff on horses, horses’ ponytail, etc.
We asked executive producer Alex Sandor Rabb to tell us more about the production.