Primavera Sound 2011 and making of

Primavera Sound it’s the most famous and consolidated festival in spain and we’ve been regular attenders since the first editions. So when they approach us to promote the unveiling of their lattest line up we were in shock!
After a brief study of their graphic campaign for this year fest we decided to pay homage to the arrival of the Spring and craft a new scenario where plants and flowers could dance to the music of the bands playing.


· Client: Primavera Sound
· Producers: Mayka Frydenlund (Fake Studio)

Crafted & Directed by FakeStudio with awesome help from:

Àlex Julià
D.O.P.: Román Debujo
Editing: Elia Gasull & Fake Studio
Model: Zora Jones


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